The Internet Means Business

We understand that as a business owner, the quest to increase your business’ profitability can sometimes leave you wondering if you’ve exhausted every avenue of revenue generation and unsure of how you can attract new customers in your market. This often leads to wasted dollars on unfocused, poorly targeted advertising efforts in local media and receiving a poor return on your marketing investment.

Before placing another ad anywhere for your business, consider our approach to successful Internet Marketing!

Phase 1: Discovery – Creating Your e-Profile

• First we make sure we throughly understand your business
• Use a series of proprietary tools such as our WSI WebScan™ to analyze your business and web presence
• Evaluate how your current website is positioned (if you already have a website), how to improve its performance, and how Internet Marketing can be used to enhance (or replace!) your traditional advertising efforts

Phase 2: IBA – Looking at the Big Picture

• Develop your Internet Marketing strategy outline
• Set objectives and determine how best to implement the strategy given your budget
• Define your target market: who your customers are and how to communicate to them in a way that influences them to buy your product or service
• Compile all of these details into a customized report, giving you a high-level look at the proposed marketing strategy for your business

Phase 3: Build – Putting it All Together

• Define timing and outline all of the action steps so you’re aware of how everything will play out
• Combine the technologies and techniques needed to deliver the best results for your campaign
• Your website is built according to your needs and budget
• Content is added and you review the final design 

Phase 4: Implement – The Dry Run

• Your new Internet Marketing solution is deployed online for the first time - in-house
  
• One of the most important steps in any marketing campaign is testing
• Once testing is finished your Internet Solution goes “live”
  

Phase 5: Measure – Checking Results against Objectives

• Far too often business owners spend money on advertising with no way of measuring how effective that advertising is.
• We use the latest Web Analytics tools to monitor your campaign
• Track where your leads are coming from, which pages of your website are the most popular and other important customer data
• These reports will be shared with you so that you understand how your campaign is performing and what can be done for even better results

Phase 6: Manage Results

• After testing, tweaking and measuring your campaign it’s time for the full-scale roll out
• Once you understand where your best leads are coming from and what kind of sales messages they respond to, you’ll know where to spend your advertising budget most effectively for a healthy Return on Investment

Don’t forget: throughout every step of the Cycle, your Internet Marketing Consultant is on hand, managing your campaign and supplying you with insightful reports. It’s corporate-level marketing intelligence made accessible to businesses of any size—like yours!

Are you ready to try an approach that gets results?

If it’s worth spending money to promote your business then it’s worth having a clearly defined plan for doing so!

Our Internet Solutions Lifecycle allows us to consistently develop and deploy cost-effective marketing campaigns that really work for our clients. It’s an approach that will work for your business too, so contact us today for your FREE Internet Business Analysis.